The social media post analyzer scores your content against platform-specific best practices for Twitter/X, LinkedIn, Instagram, Facebook, and Threads — checking engagement hooks, hashtag strategy, CTA presence, readability, emoji usage, and character count to maximize your reach.
Twitter/X Score
Score Breakdown
Radar Chart
Improvement Tips
Best Posting Times
How We Score Social Media Posts
Social media algorithms reward content that gets engagement quickly after posting. The first 30-60 minutes of a post's life determines its reach — platforms show content to a small audience first and amplify it if engagement is strong. This tool scores the factors that predict early engagement across 5 major platforms.
The 6 Scoring Dimensions
- Length Optimization — Not just "within limits" but optimally sized for engagement. Twitter posts under 100 chars get 17% more engagement than longer ones. LinkedIn performs best at 1,300-2,000 characters for thought leadership.
- Hashtag Strategy — Platform-specific ideal counts. Instagram: 20-30 for discovery. LinkedIn: 3-5 professional tags. Twitter: 1-3 max. Facebook: 1-2. Threads: minimal.
- CTA Presence — Does the post contain a clear call-to-action? Detected: "click", "comment", "share", "tag", "follow", "link in bio", "repost", "like".
- Readability — Short sentences, line breaks, scannable format. Dense walls of text perform poorly across all platforms.
- Emoji Usage — Platform-appropriate frequency. Instagram encourages emoji-heavy content; LinkedIn prefers 1-2 per post maximum.
- Engagement Hooks — Questions, "hot takes", controversy, storytelling elements, "most people don't know", polls, pattern interrupts.
Platform-by-Platform Strategy
Twitter/X: Short wins. Under 100 chars gets more RT/replies. 1-2 hashtags max. Conversational tone. Threads of 2-5 tweets work better for long content than single long posts.
LinkedIn: Professional but personal. Start with a hook line that displays before the "See more" button. Use line breaks generously. 3-5 relevant industry hashtags. Stories about lessons learned outperform promotional content.
Instagram: First 150 characters matter most (what shows before "more"). Hashtags go at end or in first comment. 20-30 hashtags is standard. Caption length 138-150 chars averages highest engagement.
Facebook: Questions drive comments. Images and videos outperform text. 1-2 hashtags only. Ask a question in the caption to invite replies.
Threads: Conversational and authentic. Short posts (100-300 chars) work best. Very few or no hashtags. Engage with replies to boost reach in the first hour.
FAQ
Is this social media post analyzer free?
Yes, completely free with no account required. Paste your post and get instant platform-specific scores. All analysis runs in your browser — your content is never sent to any server.
How many characters can I use on each platform?
Platform limits: Twitter/X 280 characters (URLs count as 23), LinkedIn 3,000 characters, Instagram 2,200 characters, Facebook 63,206 characters, Threads 500 characters. Character limits tell you what you CAN do — the tool also scores the OPTIMAL length for engagement, which is often much shorter than the maximum.
How many hashtags should I use per post?
Optimal hashtag counts by platform: Twitter/X 1-3 hashtags (too many look spammy), LinkedIn 3-5 hashtags (professional communities), Instagram 20-30 hashtags (maximizes discoverability), Facebook 1-2 hashtags (minimal benefit), Threads 0-2 hashtags (conversational tone). This tool scores hashtag usage against platform norms.
What makes a social media post engaging?
Engagement drivers across platforms include: a strong opening hook (first line visible before 'See more'), a clear call-to-action, questions that invite replies, optimal length for the platform, appropriate emoji usage, and relevant hashtags. This tool scores all six dimensions with platform-appropriate weights.
Why does the score change between platforms for the same post?
Each platform has different audience expectations, engagement patterns, and algorithmic preferences. A LinkedIn post with 5 hashtags scores well there but poorly on Twitter. An Instagram caption with 25 hashtags is fine for Instagram but would be flagged as spam on Facebook. The tool applies platform-specific scoring weights to reflect these differences.
What are the best posting times for each platform?
Industry research suggests: Twitter/X — weekdays 9-11am EST; LinkedIn — Tuesday-Thursday 8-10am or 5-6pm; Instagram — Monday-Friday 11am-1pm; Facebook — Wednesday 11am-1pm; Threads — evenings 7-9pm. The tool shows these best-practice windows as a reference — actual best times vary by audience.