Social media image sizes vary by platform and image type — a profile photo, cover banner, and feed post all have different required dimensions. Using the wrong size leads to cropped subjects, blurry uploads, or black bars. This free reference lists the exact pixel dimensions and aspect ratios for every major platform, updated for 2026, so you can design with confidence.
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How to Use the Social Media Image Sizer
Getting your social media image dimensions right is one of the simplest ways to improve your content's visual quality. Platforms crop or compress images that do not match the expected dimensions, which can cut off faces, text, or logos — and compressed images look blurry in feeds. This tool gives you exact pixel sizes and visual aspect-ratio previews for every image type on each major platform.
Step 1: Choose a Platform
Click one of the platform buttons — Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok, or Pinterest. The panel immediately shows every image type that platform supports, along with recommended dimensions and aspect ratios.
Step 2: Browse Image Types
Each card shows the image type (e.g., "Story", "Cover Photo", "Thumbnail"), exact pixel dimensions (width × height), and a visual aspect-ratio preview box that is scaled to the correct proportions. This makes it easy to visualise how much vertical or horizontal space your image will occupy compared to a square.
Step 3: Copy Dimensions to Your Design Tool
Click the Copy button on any card to copy the pixel dimensions to your clipboard (e.g., 1080 × 1920). You can paste this directly into Figma, Canva, Adobe Photoshop, or any other design tool to set up an artboard at exactly the right size.
Which Platforms Are Covered?
This reference covers the seven most popular social platforms as of 2026: Instagram (post, story, reel, profile), Facebook (post, cover, profile, event), Twitter/X (post, header, profile), LinkedIn (post, profile banner, company banner, profile photo), YouTube (thumbnail, channel art, profile), TikTok (video cover, profile), and Pinterest (standard pin, story pin, profile). Dimensions are updated whenever platforms publish new guidelines.
Tips for Perfect Social Media Images
Always design at the recommended pixel size rather than scaling up a smaller image — upscaling reduces sharpness. For cover photos and banners, keep your key subject in the centre 60% of the image horizontally and centre 80% vertically, as mobile and desktop apps crop the edges differently. Use PNG for graphics with text or sharp edges, and JPG or WebP for photographs. Most platforms accept files up to 8 MB, but compressing images before upload speeds up delivery and can improve your content's loading time in followers' feeds.
FAQ
What is the best image size for an Instagram post in 2026?
The recommended size for an Instagram feed post is 1080×1080 px for square format, 1080×1350 px for portrait, or 1080×566 px for landscape. Instagram will compress anything larger, so uploading at exactly 1080 px wide avoids unnecessary quality loss and ensures your image looks sharp on all devices.
What size should a LinkedIn banner image be?
LinkedIn recommends a personal profile banner (background photo) of 1584×396 px with a 4:1 aspect ratio. Company page banners should be 1128×191 px. Keep important content centered and away from the edges, as the image crops differently on mobile and desktop.
What is the correct YouTube thumbnail size?
YouTube thumbnails should be 1280×720 px (16:9 aspect ratio), under 2 MB in size, and saved as JPG, PNG, or WebP. YouTube displays thumbnails at various sizes across the site, so use high-contrast text and clear imagery that reads well even at 120×90 px preview size.
Do social media image sizes change often?
Platforms do update their recommended dimensions periodically, especially after major redesigns. The sizes in this tool reflect the latest published guidelines as of early 2026. The most stable dimensions are feed posts; cover photos and banner images are updated more frequently when platforms redesign their profiles.
Why does aspect ratio matter more than exact pixel size?
Social platforms scale images to fit their display containers, but they crop or letterbox content that does not match the expected aspect ratio. Getting the ratio right (e.g., 1:1 for Instagram square, 16:9 for YouTube) ensures your subject is never cropped unexpectedly, even if the pixel resolution is slightly different from the recommended value.
What is the safe zone for social media images?
Most platforms apply rounded corners, overlays (like profile pictures or play buttons), or crop content differently on mobile versus desktop. As a rule, keep the main subject within the central 80% of the image and avoid placing critical text or logos near the edges. For profile covers and banners, keep important content in the middle 50% horizontally.
Is this tool free and does it require sign-up?
Yes, this social media image size reference is completely free and requires no account, login, or personal information. Everything runs directly in your browser. You can copy any dimension pair to your clipboard with one click and use it immediately in your design software.