A SaaS micro-product pricing calculator helps indie developers and solopreneurs find the right subscription price using MRR targets, subscriber counts, churn modeling, and LTV:CAC analysis. Enter your revenue goals and growth constraints to get a data-driven pricing recommendation.
Revenue Targets & Metrics
Your monthly recurring revenue goal
Subscribers at your MRR target
% subscribers who cancel each month (3-8% typical)
Cost to acquire each new subscriber (ads + time)
How fast you want to recover acquisition costs
Your subscribers today (for growth projection)
Pricing Recommendation
Business Health Indicators
12-Month MRR Growth Projection
Assumes steady new subscriber acquisition to offset churn and grow toward target
| Month | Subscribers | MRR |
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How to Price Your Micro-SaaS Product
Pricing a micro-SaaS or indie software product is one of the hardest decisions a solo developer faces. Too low and you can't sustain the business. Too high and growth stalls. This SaaS pricing calculator uses real business metrics to find a defensible price point.
Start With Your MRR Target
MRR (Monthly Recurring Revenue) is your predictable income foundation. Set a realistic target for your first 12-18 months. For a solo product, $1,000-3,000/month (the "ramen-profitable" range) is achievable before marketing at scale. Pair this with an expected subscriber count to calculate the required price per subscriber.
Model Your Churn Rate
Monthly churn is the percentage of subscribers who cancel each month. A 4% monthly churn means the average customer stays 25 months (1 ÷ 0.04). At 8% churn, average tenure drops to just 12.5 months. LTV = Price ÷ Monthly Churn — so halving churn doubles LTV without changing pricing.
Understand Your LTV:CAC Ratio
LTV:CAC (Lifetime Value to Customer Acquisition Cost) is the fundamental SaaS health metric. A ratio of 3:1 means you earn $3 for every $1 spent acquiring customers — considered healthy. Below 1:1 you're losing money. Above 5:1 you're likely under-investing in growth channels. If your ratio is below 3:1, you need to raise price, reduce churn, or lower CAC.
Calculate New Subscribers Needed to Offset Churn
If you have 100 subscribers at 5% churn, you lose 5 subscribers per month. You need 5 new subscribers just to stay flat. Growth only happens after you exceed this baseline. This number tells you the minimum acquisition rate needed to sustain your business.
Interpreting the 12-Month Projection
The projection shows MRR growth assuming you consistently exceed the churn offset rate. If your current subscribers are well below target, the projection shows how long it takes to reach your MRR goal at a sustainable growth rate. Use this to set realistic launch timelines and marketing budgets.
FAQ
Is this SaaS pricing calculator free?
Yes, completely free with no signup required. All calculations run in your browser.
What is MRR and why does it matter for SaaS pricing?
MRR (Monthly Recurring Revenue) is the predictable revenue generated from active subscriptions each month. It's the primary health metric for SaaS businesses. Your target MRR ÷ expected subscriber count gives you the minimum price per subscriber needed to hit your revenue goal.
What is a good churn rate for a micro-SaaS?
Monthly churn of 3-5% is considered average for B2C SaaS. Below 2% is excellent. Above 8% is a sign of product-market fit issues. Annual churn (multiply monthly by 12) of 36-60% means you're replacing most of your customers every year — a major growth headwind.
How is LTV (lifetime value) calculated for SaaS?
LTV = ARPU (average revenue per user) ÷ Monthly Churn Rate. If your plan costs $29/month and monthly churn is 5%, LTV = $29 ÷ 0.05 = $580 per customer. This is the total revenue you expect from a customer before they cancel.
What is a good LTV:CAC ratio?
A LTV:CAC ratio above 3:1 is considered healthy for SaaS. This means for every $1 spent acquiring a customer, you earn at least $3 back. Below 1:1 means you're losing money on every customer. Above 5:1 often means you're under-investing in growth.
How many new subscribers do I need to offset churn?
New subscribers to offset churn = Current Subscribers × Monthly Churn Rate. With 200 subscribers at 5% monthly churn, you need 10 new subscribers per month just to stay flat. Every subscriber above that number grows your base.
Is my data private when using this tool?
Yes. Everything runs locally in your browser. No business metrics are stored or transmitted.