The membership site revenue calculator computes your MRR (Monthly Recurring Revenue), ARR, average revenue per member, churn impact, and 6 and 12-month growth projections. Add up to 4 pricing tiers to model your real membership structure.
Pricing Tiers
% of members who cancel per year
How to Calculate Membership Site Revenue
The membership site revenue calculator helps you model the financial health of a subscription-based community or content site. The key metrics — MRR, ARR, ARPM, and churn — tell you whether your business is growing or leaking.
Step 1: Set Up Your Tier Structure
Most successful membership sites have 2-3 tiers. A common structure: Free (lead generation), Basic ($9-19/month, content access), and Pro ($29-49/month, community + calls). Add a VIP tier ($97-197/month) for high-touch access. Each tier should offer clear additional value — members shouldn't wonder why they'd upgrade.
Step 2: Account for Churn
Churn is the percentage of members who cancel each year. A 10% annual churn rate means 10% of your members leave each year. This translates to roughly 0.83% monthly churn. For 100 members at $29/month, 10% churn = losing $290 MRR annually you must replace with new sales just to stay flat. Track churn monthly and prioritize reducing it through better onboarding and member wins.
Step 3: Model Annual Plan Impact
Offering annual plans at 15-20% discount reduces churn dramatically — annual members almost never cancel mid-year. If 20% of your monthly subscribers move to annual, those members will have ~80% lower churn. This also improves cash flow: receiving 12 months upfront versus waiting for monthly renewals.
Understanding ARPM
Average Revenue Per Member (ARPM) measures the blend of your tier prices across your actual member distribution. A site with 70 members at $9, 20 at $29, and 10 at $97 has an ARPM of $19.40. Increasing ARPM through tier upgrades or price increases has a multiplier effect — it lifts your MRR for every existing member without needing new sign-ups.
FAQ
Is this membership site revenue calculator free?
Yes, completely free with no signup required. Enter your pricing tiers, subscriber counts, and churn rate to see MRR, ARR, and 12-month growth projections. All calculations run locally in your browser with no data sent to any server.
What is MRR and how is it calculated?
MRR (Monthly Recurring Revenue) is the predictable monthly revenue from active subscribers. Calculate it by adding up (price × subscribers) for each tier. For example: 100 members at $9/month plus 20 members at $29/month = $900 + $580 = $1,480 MRR. ARR (Annual Recurring Revenue) is MRR × 12.
What is a good churn rate for a membership site?
Good churn rates vary by price point and content type. Monthly membership programs typically see 5-15% annual churn (meaning 5-15% of members cancel per year). High-engagement communities can hit 2-5% annual churn. Higher-priced programs with proven results often achieve sub-5% churn because committed members stay longer. Reduce churn through better onboarding, monthly wins emails, and community engagement.
Should I offer annual membership discounts?
Yes, annual plans typically convert 10-30% of monthly members to longer commitments. Offering 15-20% off for annual payment reduces churn and improves cash flow. A member paying $108/year (equivalent to $9/month) is less likely to cancel in month 3 than one paying month-to-month. Most successful membership sites offer both options.
How many members do I need to run a full-time membership business?
At $29/month, you need 172 active members for $5,000 MRR ($60K ARR). At $49/month, you need 102 members. At $97/month, just 52 members generates $5,000 MRR. Higher-priced memberships with coaching or accountability require fewer members but more of your time. Most 'replace your income' goals are achievable at 50-500 members depending on your price point.
Is my membership business data safe using this tool?
Yes, all calculations run entirely in your browser. No revenue figures, tier data, or subscriber counts are sent to any server or stored anywhere. The tool is completely private.
What platforms should I use to run a membership site?
Popular membership platforms include Memberful (integrates with WordPress, takes 0-4.9% fee), Podia ($39-89/month, 0% fees), Teachable (0-5%), Kajabi ($149+/month, 0%), Circle (community-focused, $49+/month), and Mighty Networks ($33+/month). For Substack or newsletter-based memberships, Ghost ($9-199/month) is excellent. Choose based on your content type and audience size.