The landing page analyzer scores your page across 7 conversion optimization dimensions — headline, CTA, trust signals, value proposition, form friction, visual hierarchy, and urgency. Paste raw HTML or fill in the fields manually to get your conversion score instantly.
Tip: In your browser, press Ctrl+U (or Cmd+U on Mac) to view page source, then copy all and paste here.
Conversion Score
Score Breakdown
Dimension Scores
Improvement Recommendations
How to Use the Landing Page Analyzer
The landing page analyzer evaluates your page against proven conversion rate optimization (CRO) principles. A landing page converting at 3-5% is considered good; most pages average 2-3%. Small improvements to key elements can double or triple your conversion rate.
Step 1: Paste HTML or Enter Manually
Use the "Paste HTML" tab for the most accurate analysis. Open your page in a browser, press Ctrl+U (Cmd+U on Mac) to view source, select all and paste. The tool automatically extracts your headline (H1), CTAs, form fields, images, and trust signals. Use "Manual Entry" if you're analyzing a page in design or don't have HTML access.
Step 2: Review Your Score
The analyzer scores 7 conversion dimensions: Headline Impact (does it communicate a clear benefit?), CTA Strength (is the action verb compelling?), Trust Signals (testimonials, badges, guarantees), Value Proposition (clear benefit within first view), Form Friction (fewer fields = higher conversion), Visual Hierarchy (headers, bullets, images), and Urgency (tasteful scarcity, not spammy). Each dimension uses research-backed thresholds from CRO studies.
Step 3: Act on Recommendations
The tool generates specific recommendations for your lowest-scoring dimensions. The highest-impact improvements are typically: reducing form fields to 3 or fewer (can increase conversions 50-160%), adding testimonials with full names and photos (increases trust by 34%), and making your headline benefit-specific ("Get 2x more leads" vs "Welcome to Our Platform"). Fix these first before optimizing copy or design.
Understanding the Conversion Score
Scores above 85 represent well-optimized pages that follow CRO best practices. Scores of 60-84 are average — they'll convert, but leave significant revenue on the table. Below 60 typically means one or more critical conversion elements are missing. The score is a diagnostic tool, not a guarantee — always A/B test your changes to measure real impact.
FAQ
Is the landing page analyzer free?
Yes, completely free with no signup required. Paste your HTML or fill in the form fields and get an instant conversion optimization score.
Is my landing page HTML safe?
Yes. All analysis runs entirely in your browser using JavaScript. Your HTML is never sent to any server — it stays 100% private on your device.
What is a good landing page conversion score?
Scores of 85 or above indicate a strong converting page. Scores of 60-84 are average and typical of most landing pages. Below 60 means key conversion elements are missing or weak.
How does the landing page analyzer work?
The tool scores 7 conversion dimensions: headline impact, CTA strength, trust signals, value proposition, form friction, visual hierarchy, and urgency. Each dimension is weighted based on CRO research into what drives conversions.
Can I use HTML from any website?
Yes. Open the page in your browser, right-click and select 'View Page Source' (or press Ctrl+U / Cmd+U), then copy and paste the HTML into the analyzer. The tool automatically extracts headlines, CTAs, forms, and other elements.
What CRO best practices does the analyzer check?
The analyzer checks for: a clear benefit-focused headline, single primary CTA, social proof (testimonials, trust badges, review counts), a clear value proposition in the first screen, minimal form fields, logical visual hierarchy, and appropriate urgency signals.