A music sync license grants permission to use a song in visual media — TV, film, ads, YouTube videos. Two separate licenses are needed: a sync license from the publisher (the composition) and a master license from the label (the recording). Cost varies enormously by media type and song popularity.
How to Obtain Sync Licenses
How to Use the Music Licensing Cost Guide
This music licensing guide gives typical fee ranges for sync licenses across different media types and song tiers. Filter by media type to see relevant ranges. Use this as a starting point for licensing negotiations.
Understanding Song Tiers
Major label hit: a recognizable hit by a major-label artist (top 40 chart, significant airplay history). Indie/mid-level: songs with some commercial history by established indie artists. Unknown/new: songs without established commercial history from new or emerging artists.
Sync vs. Master License
A sync license covers using the musical composition (the notes and words). A master license covers using the specific recording. If you license a Beatles song, you need a sync license from Sony Music Publishing AND a master license from Apple Corps (or whoever owns that specific recording). For indie artists who own both publishing and master rights, one agreement covers both.
Negotiating Licenses
For student films, non-profit documentaries, and small YouTube creators, always ask for a reduced rate or a gratis license in exchange for credit. Many independent artists grant free licenses for non-commercial educational projects. Start with music licensing services like Music Bed, Artlist, or Musicbed for flat-fee royalty-free licenses if custom negotiation isn't feasible.
FAQ
Is this music licensing guide free?
Yes, completely free. Reference typical license fees and learn how to obtain sync licenses without any account or payment.
Is this legal advice?
No. This guide provides general educational information about typical industry rates and practices. For specific licensing agreements, consult an entertainment attorney or music licensing professional.
What is a sync license?
A sync (synchronization) license grants permission to use a piece of music synchronized to visual media — TV, film, video games, YouTube videos, ads, etc. Two licenses are needed: a sync license from the publisher (covers the composition) and a master license from the label (covers the recording).
How much does a TV commercial music license cost?
National TV commercial licenses typically range from $50,000–$500,000+ for major label hits. Regional TV is $5,000–$50,000. Local TV or regional cable is $1,000–$10,000. Independent/unknown tracks can license for $500–$5,000 depending on usage.
Do I need a license to use music in my YouTube video?
Yes, unless the music is in the public domain or licensed under Creative Commons. YouTube's Content ID system will flag unlicensed music. You can use royalty-free libraries, purchase a sync license, or use YouTube's Audio Library for monetized videos.
What is the difference between ASCAP, BMI, and Harry Fox?
ASCAP and BMI are Performing Rights Organizations (PROs) that collect performance royalties for songwriters and publishers. Harry Fox Agency handles mechanical licenses for reproductions (streaming, downloads, covers). For sync licensing, you typically contact the publisher and label directly.
How do I license music for a student film?
Many publishers offer special student/educational licensing at reduced rates ($50–$500 for student films not distributed commercially). Contact the publisher directly, explain your project, and request a student rate. Many independent artists grant free licenses for student films in exchange for credit.