The backlink profile analyzer evaluates your link profile across 5 quality dimensions — dofollow ratio, domain diversity, anchor text distribution, link velocity, and overall authority — returning a 0-100 quality score with a distribution chart and specific recommendations to improve your link profile.
How to get your backlink data
Free — Google Search Console: Go to Search Console → Settings → Links → Export. This gives you top linking sites and anchor text. It won't show dofollow/nofollow breakdown.
Paid — Ahrefs / SEMrush / Moz: Export your full backlink report. These tools show total links, dofollow/nofollow split, unique referring domains, and complete anchor text distributions.
Free alternative — Majestic (limited): Enter your domain for a basic summary of trust flow, citation flow, and top anchor texts.
What to record: Total backlinks, dofollow count, nofollow count, unique referring domains, and your top 5-10 anchor texts (from "Anchors" report) with approximate counts.
Enter Your Backlink Data
Enter your most common anchor texts separated by commas. Add approximate counts like: "brand name:40, click here:15, domain.com:12"
How we score — backlink quality methodology
Dofollow Ratio (25%) — Ideal 60-80%: 100pts. Above 90%: 70pts (suspiciously high). Below 40%: 50pts (too many nofollow).
Domain Diversity (25%) — Unique domains / total links ratio. Higher = more natural. Many links from few domains = risky.
Anchor Text Distribution (25%) — Analyzed from entered anchors: branded + naked URL anchors should be 50%+ for safety. Exact-match heavy profiles score lower.
Link Velocity (15%) — Based on links-per-domain ratio. A healthy profile has many links spread across many domains (ratio close to 1:1 is ideal, high ratio suggests link farms).
Overall Authority (10%) — Composite: volume of unique domains matters more than raw link count.
Backlink Profile Score
Anchor Text Distribution
Profile Dimensions
Dimension Results
Recommendations
How to Audit Your Backlink Profile
A backlink profile audit tells you whether your link-building history is helping or hurting your rankings. Google's Penguin algorithm (now part of the core algorithm) evaluates link quality continuously — a profile that looks manipulated can suppress rankings even for well-optimized pages.
Step 1: Export your backlink data
Google Search Console provides free basic data: go to Settings → Links and export. For more complete data including dofollow/nofollow breakdown, use Ahrefs, SEMrush, or Moz. From either source, note: total backlinks, dofollow vs nofollow split, number of unique referring domains, and your top 10 anchor texts by frequency.
Step 2: Evaluate anchor text health
The most common issue the backlink profile analyzer finds is over-optimization of anchor text — too many links with exact-match keyword anchors like "best seo tool" pointing to your homepage. A natural link profile looks like: 40-50% branded/name anchors, 15-20% naked URLs (yourdomain.com), 15-20% generic (click here, read more, this article), and only 10-15% keyword-rich anchors. If your exact-match anchor percentage exceeds 25-30%, consider diversifying by earning more branded and generic links.
Step 3: Check domain diversity
Having 500 links from 50 domains is weaker than having 500 links from 400 domains. The diversity ratio (unique domains / total links) tells you how spread out your authority is. Ratios close to 1.0 are strongest. If you have many links from a small number of domains, your ranking stability is concentrated — losing one relationship could drop rankings significantly.
Step 4: Identify and disavow toxic links
Toxic backlinks (from link farms, PBNs, or spam directories) can drag down your entire profile. After auditing, use Google's Disavow Tool to submit a list of domains to ignore. Only disavow clear spam — being too aggressive with disavow can remove legitimate links. Focus on domains with 0 organic traffic, keyword-stuffed domain names, or visible link-selling footprints.
FAQ
What is a backlink profile?
Your backlink profile is the complete set of external links pointing to your website. Google evaluates the quality, diversity, and naturalness of this profile as a major ranking signal. A healthy profile has links from many different authoritative domains with varied, natural anchor text — not hundreds of links from the same few sources with keyword-exact anchors.
What dofollow to nofollow ratio is healthy?
A natural backlink profile typically has 60-80% dofollow links. A ratio above 90% dofollow may suggest link building (vs. natural editorial links, which often get nofollowed by large publications). Below 40% dofollow means most of your links pass no direct PageRank, which is weaker for SEO. The ideal is 60-75% dofollow.
What anchor text distribution is safe?
Branded anchors (your company/site name) should make up 40-60% of your profile. Naked URLs (your domain as anchor) should be 10-20%. Generic anchors (click here, read more) should be 10-20%. Exact-match keyword anchors should be under 10-15%. Profiles with more than 30% exact-match anchors are at risk of over-optimization penalties.
How do I get my backlink data?
Free options include Google Search Console (Settings > Links > Export). Paid options with more data: Ahrefs, SEMrush, Moz, and Majestic all offer backlink exports. For basic analysis, Google Search Console's data is sufficient and free.
Is this tool free?
Yes, completely free with no account required. Your backlink data is processed locally in your browser and never sent to any server.
Is my data safe?
Yes. All analysis happens entirely in your browser using JavaScript — no data is transmitted to any server. Your backlink data never leaves your device.